Overview
All of Introit’s team members have an industry connection and experience with electronic data content–whether it be as OEM hardware designers using component datasheets or software designers, supply chain management at EMS companies, component distributors, component standards participants, and/or component SME (subject matter experts). Our team experience focus is data content.
Lawrence M. Fullerton/President/CEO
Larry has been in the electronic market segment for over 33 years, and currently is active in the component information systems (CIS) world for the past 7 years. He has worked with all of the major CIS value-added providers (VAPs or aggregators) as a consultant and employee, including Information Handling Services (IHS, now part of PartMiner), Aspect Development (now a part of I2), CMP/EDTN, SpinCircuit (now a part of Cadence) and QuestLink.
Larry’s management experience included roles in the semiconductor (Intel, Hitachi, and Zilog), process control (board level products at Xycom and Phoenix Digital), and data content aggregation industries. Larry has defined new products/services that increased revenue and leveraged past offerings in all of his positions while focusing on both tactical and strategic goals revenue goals.
Larry has a BSEE degree, and he is a subject matter expert on electronic components of all types as a result of his consulting and industry design, product marketing, and strategic planning responsibilities and background. He participated in defining IC and discrete technical dictionary standards for RosettaNet. His expertise as content architect included classification (taxonomies), database structures, and adding intelligence to electronic component, design characteristic data.
Recently, Larry founded Introit Systems where his electronic component background and CIS experience fit with the direction of Introit Systems–a provider of the next generation CIS management tools and technical data content.
Kirk Ericksen/VP Product Development
Kirk has spent over 20 years in the electronic component industry as VP marketing, sales regional manager, VP operations, and sales account manager. Kirk is an entrepreneur who has grown a distribution business from $10M to $25M. Kirk is the last line of defense for BOM scrubbing activities, and as a result, has become a component SME.
Kirk knows first-hand the sales, services, contract management, telemarketing, vendor analysis, budgets, and contact management portions of electronic component distribution. He has successfully integrated and developed software that orchestrates a client/server business infosystem that addresses all of the information needs of a distribution system.
Kirk has also run distributor operations where he managed the MIS, customer service, components prep, purchasing and product management functions. He improved inventory turn-rates from 3.2 to 4.8 turns/year.
Kirk also understands the sales and marketing aspects of distribution. He has spearheaded aggressive geographical expansion resulting in recognized market leadership and top-100 regional ranking. Kirk used channel marketing campaigns, direct mail, telemarketing and other innovative promotional tools to expand the distribution business.
Kirk’s component SME, distributor-oriented software development, sales and marketing background, and BOM-related expertise will be invaluable when addressing all of Introit’s service requirements aimed at OEMs, CEMs, and distribution.
Barry Dryden/VP Data Management
Barry Dryden has been in high tech electronics for over 30 years. He has worked at Motorola Semiconductor, Electronic Arrays, Zilog, Intel and Philips Semiconductor in Product Engineering, Test Engineering and Design Engineering management roles. He led memory tester sustaining engineering at Megatest prior to its acquisition by Teradyne. He was a director at Solectron for Component Engineering and led global component validation and component databases as well as developing concurrent engineering tools which integrated supply chain information into EDA tools and provided tools for customers to evaluate their bills of materials’ approved vendor lists for best practices.
Barry has both BSEE and Mathematics degrees and post graduate studies in business administration. He is recognized as an industry expert in electronic components and worked on RosettaNet PIP evaluations. His work has utilized both RosettaNet and enhanced taxonomies. Additionally he has extensive experience in part lifecycle management and prediction including part change notification processes. He is well grounded in Design for Test and Design for Manufacturability tools and processes.
Ed Czerniewski/VP Technical Support Services
Ed is a 23-year electronics industry expert with over 11 years of hands-on management experience in procurement/logistics and supply-chain management (Sanmini/SCI), materials management (Philips), and component engineering (Philips Consumer Electronics and Motorola/CODEX). At Sanmini/SCI, Ed saved over $10M in improved aggregated purchase of devices and a reduction of the number of purchasing transactions.
Ed is an SME on electronic components and participated in RosettaNet standards efforts. Ed understands all of the data content needs of design engineering, component engineering functions, materials management, supply-chain management, and purchasing.
Ed was also a hardware design engineer at LTX Corporation where he managed the development of modular circuit elements using contract surface mount assembly services. At DATEL, he was a project engineer where he designed and developed hybrid data conversion components using thin-film and thick-film technologies.
Ed has a BSEE degree and a Master’s in Computer Science. His detailed knowledge on the purchase side of electronic devices and his SME knowledge of devices will be an invaluable additon to Introit’s efforts to sell services and products to OEMs and CEMs in the electronic component market segment.
John Remmer/Director US , Europe, and Asia Data Production
John Remmer developed the foundation for his component background while working in the aerospace industry. He has, in addition, worked at Hearst Business Communications, a publisher of electronic product information, as a data consultant to the electronic components industry, and participated in RosettaNet standards efforts. John is considered a SME on electromechanical and mechanical components and systems.
His consultant activities include the design of automated test equipment for the aerospace industry, computer network design and installation, data modeling for the electronic components and construction industries, and algorithms for BOM scrubbing.
As Editorial Director/Catalogs at Hearst, John managed the teams that designed and developed parametric database products for CD-ROM and the Web. He was also the technical member of the sales team for advertising, data licensing, and Web-hosting contracts, performing business model analyses and drafting the technical proposals for e-catalog projects.
As the Hearst products, including IC Master, EEM, and Local Sources, grew from print to electronic distribution, the structure of the databases, as well as the editorial programs used to populate them, required redevelopment. John led the teams that made this possible. The effort resulted in the in-house creation of proprietary search engines and the development of data factories in both Europe and the U.S.
John has a BEE Degree and Masters Certificate in Electrical Engineering from Cornell University.
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